Carnegie Mellon University: iCarnegie Web Design

Educational strategy for a global audience.

Key Responsibilities

• Information Architecture
• User Experience
• Icon Design
• Wireframing
• High fidelity mockups

Services

• User Interface
• Web Design
• Iconography

hand-phone-cmu-4

Introduction

Carnegie Mellon University sought to expand its higher education offerings by creating its own startup business: iCarnegie Global Learning. The startup’s offerings would be uniquely bespoke, however, the business still required a website to expand awareness. It would also serve as a multi-faceted tool for aiding the company’s sales representatives with a primary focus on three sectors of business: Government, Education, and Industry. With a plethora of products and services in tow, it was time for iCarnegie to pull it all together under a unified digital experience.

CMU-iCarnegie-Hero-Image-2

Iconography

Iconography

Iconography

CMU-iCarnegie-iconography-sectors
CMU-iCarnegie-iconography-TEP
CMU-iCarnegie-iconography-STEAM
CMU-iCarnegie-iconography-SDP
CMU-iCarnegie-iconography-GAME
CMU-iCarnegie-iconography-EE-v2
CMU-iCarnegie-iconography-EduSTRAT

Approach

Approach

Approach

Each sector of business, as well as the suite of products being offered, required a distinct icon that could be utilized across digital and print applications.

CMU-iCarnegie-iconography-ipad-v2

UI Elements

UI Elements

CMU-iCarnegie-user.interface-locations-v2
CMU-iCarnegie-user.interface-elements-v3

Web Design

Web Design

CMU-iCarnegie-web.design-macbook-pro-2-squashed
CMU-iCarnegie-web.design-3.pages-v2
CMU-iCarnegie-web.design-mobile-v2
CMU-iCarnegie-web.design-phone-held-v2
CMU-iCarnegie-web.design-macbook-v4

Credits

UI, Art Direction, Web Design | Mitch Watts
Account Director | Ken Trueman
Moral Support | Nick Pascuzzi

Tools

Adobe Illustrator
Adobe Photoshop
Balsamiq
Pencil & Paper

Fonts in Use

Gotham by Hoefler&Co
Georgia by Matthew Carter

⦿ Available to chat.

Be it design, software, music, or the great outdoors– shoot me a message and let’s chat about whatever is on your mind.

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