Educational strategy for a global audience.
• Information Architecture
• User Experience
• Icon Design
• High fidelity mockups
• User Interface
• Web Design
Carnegie Mellon University sought to expand its higher education offerings by creating its own startup business: iCarnegie Global Learning. The startup’s offerings would be uniquely bespoke, however, the business still required a website to expand awareness. It would also serve as a multi-faceted tool for aiding the company’s sales representatives with a primary focus on three sectors of business: Government, Education, and Industry. With a plethora of products and services in tow, it was time for iCarnegie to pull it all together under a unified digital experience.
Each sector of business, as well as the suite of products being offered, required a distinct icon that could be utilized across digital and print applications.