ABARTA
Coca-Cola

A classic American beverage receives a familiar yet refreshing identity for its regional Coca-Cola supplier.

Key Responsibilities

• Discovery & Research
• Concept Development
• Logo Design
• Presentation & Pitch
• Wireframing
• High fidelity mockups

Services

• Branding
• Logo Design
• Web Design
• Style Guide

coke-caps

Introduction

After seventy years of dutiful service as western Pennsylvania’s bottler (and franchisee) of Coca-Cola Beverages, the ABARTA company was given the opportunity to expand their relationship; adopting additional territories in Ohio and West Virginia. To manage their expanded operations they created a new LLC: ABARTA Coca-Cola Beverages.  

Much would change for the business’ operations, including the adoption of a new identity– one representative of their relationship with Coca-Cola. A request for a proposal was made, of which the team at NFM+Dymun both responded to and ultimately were chosen. We were tasked with developing the company’s new identity, logo, and web design.

Section-2-Logo-Reveal

Approach

Blending together two distinct brands can be precarious, which meant conducting thorough research & brand discovery to establish a creative vision. These efforts proved fruitful: surfacing vintage signage from Coca-Cola’s timeless marketing that served as inspiration for the final logomark. By leveraging Coca-Cola’s rich history, we could abide by their brand guidelines while delivering a unique mark among ABARTA’s peers.

Inspired by America’s expansive highway system, the logomark’s shape allows it to be used in a variety of applications, including as a license plate– convenient for a company that specializes in transportation.

Web Design

Credits

Creative & Art Direction, Web Design | Mitch Watts
Art Direction, Design | Val Petersen
Account Director | Preston Ciranni
Production Manager | Sarah Vernau
Web Development | ProFromGo

Tools

Adobe Illustrator
Adobe Photoshop
Pencil & Paper

Fonts in Use

Gotham by Hoefler&Co

⦿ Available to chat.

Be it design, software, music, or the great outdoors– shoot me a message and let’s chat about whatever is on your mind.

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